As a Senior Art Director at Manulife/John Hancock, I’ve developed cohesive brand systems for both B2B and B2C audiences across multiple touchpoints. I’ve strategically built and evolved design systems to ensure consistency, scalability, and efficiency—creating templates for social media, presentations, and marketing materials that streamline production while maintaining high quality. My work spans digital and print, from financial reports, pitch decks, and whitepapers to websites, campaigns, videos, and social media assets—each crafted to be visually consistent, on-brand, and easy to understand. I collaborate closely with finance, sales, and marketing teams to align creative direction with business goals, and have led design for corporate events and conferences to ensure every experience reflects the organization’s professionalism, clarity, and brand voice.
I led the creative direction for the Financial Resilience and Longevity Campaign for five consecutive years—a comprehensive, multi-channel initiative focused on promoting retirement preparedness. The campaign received recognition from the STAR Awards, PR Daily Content Marketing Awards, and the Stevie Awards. I designed key reports and supporting assets across email, social media, web, and webinars, ensuring a cohesive brand voice and meaningful global impact.
I’ve led creative direction for Manulife and John Hancock corporate events and conferences, making sure every touchpoint reflects the organization’s professionalism, clarity, and brand voice.
