As a Senior Art Director at Manulife/John Hancock, I’ve developed cohesive brand systems for both B2B and B2C audiences across multiple touchpoints. I’ve strategically built and evolved design systems to ensure consistency, scalability, and efficiency—creating templates for social media, presentations, and marketing materials that streamline production while maintaining high quality. I’ve also led the creative direction for the Financial Resilience and Longevity Campaign for five consecutive years—a comprehensive, multi-channel initiative promoting retirement preparedness. My work spans digital and print, from financial reports, pitch decks, and whitepapers to websites, campaigns, videos, and social media assets—each crafted to be visually consistent, on-brand, and easy to understand. I collaborate closely with finance, sales, and marketing teams to align creative direction with business goals, and have led design for corporate events and conferences to ensure every experience reflects the organization’s professionalism, clarity, and brand voice.
